A Bespoke, Immersive
Multisensorial Experience
MONCLER /
ROLE_ CREATIVE DIRECTOR + CREATIVE LEAD
Building Value with a Richer Experience
The "Moncler by Me" redefines bespoke fashion through an interactive 3D web experience, enabling real-time customization of Moncler pieces. By merging luxury craftsmanship with advanced technology, it delivers a seamless, immersive journey. With real-time rendering and dynamic visualization, users can see their designs come to life—setting a new benchmark for high-end personalization.
Combining bespoke immersive visualizations with innovative interaction models that deliver a 'wow' factor, this approach enhances personalization across the site and is backed by KPIs proven to boost sales and deepen customer engagement.
X2
INCREASE IN
TRANSACTIONS
|
300%
INCREASE IN ECOMMERCE
REVENUE YOY
|
10%
INCREASE IN
AOV
Scalable Design System
We crafted & developed a Strategic Design System—a scalable framework aligning design, technology, and business objectives through brand, UI, motion guidelines, interaction models, and 3D environments. This system streamlined design creation, minimized inconsistencies, and accelerated iteration across verticals, optimizing both creativity and efficiency for scalable, adaptable brand and product experiences.
RE/ICONS CAMPAIGN
Quickshots
