SUB-BRANDS EXPERIENCE
SUB-BRANDS EXPERIENCE
ADIDAS /
IVY PARK / Y-3 / FEAR OF GOD / ORIGINALS
IVY PARK / Y-3 / FEAR OF GOD
GUCCI / ORIGINALS
ROLE_ CREATIVE DIRECTOR experience_ mOBILE app + web
CRAFTING THE design system_
CRAFTING THE
design system.
In partnership with Adidas, we integrated
forward-thinking digital strategies like
our Theming design system that has
effectively set the stage for a new era
of digital commerce, one that prioritizes
user engagement through immersive
storytelling over the more traditional
transactional interactions.
The critical acclaim and consumer
response have demonstrated the power
of combining technical innovation with
creative storytelling.
In partnership with Adidas,
we integrated forward-thinking
digital strategies like our Theming
design system that has effectively
set the stage for a new era of digital commerce, one that prioritizes user engagement through immersive storytelling over the more traditional transactional interactions. The critical acclaim and consumer response have demonstrated the power of combining technical innovation with creative storytelling.
In partnership with Adidas, we integrated
forward-thinking digital strategies like
our theming design system that has effectively set the stage for a new era
of digital commerce, one that prioritizes
user engagement through immersive storytelling over the more traditional
transactional interactions.
The critical acclaim and consumer
response have demonstrated the
power of combining innovation
with creative storytelling.
UX & UI Design
Interaction models
Conceptual Routes
Motion Language
Design System
Strategy
Digital Brand Guidelines
3D development & integration
THE PROJECT_
UX & UI Design.
Interaction models.
Conceptual routes.
Motion language.
UX & UI Design
Interaction models
Conceptual Routes
Motion Language
Design System.
Strategy.
Digital Brand Guidelines.
3D development & integration
Design System
Strategy
Digital Brand Guidelines
3D development & int
THE PROJECT_
THE PROJECT.
_________________________________________________
Out of the norm to thrive
Through innovation and a bold, out-of-the-norm approach, Adidas has not only solidified its reputation as a leader in the digital frontier but has also cultivated an environment where creativity, innovation, and brand identity thrive.
Interactive Component for Initial POC.
Moncler+Adidas
Out of the norm to thrive
Through innovation and a bold, out-of-the-norm approach, Adidas has not only solidified its reputation as a leader in the digital frontier but has also cultivated an environment where creativity, innovation, and brand identity thrive.
Interactive Component for Initial POC.
Moncler+Adidas
A unifying & unique design system
Tapping into the design principles of content-driven,
unique, tailored experience & amplified storytelling,
we formalized our approach into an interactive
and inspiring playbook used by Adidas to educate
and onboard designers & engineers.
Our Playbook demonstrates how to use Adidas' design language to enhance collaborator pages and beyond, guided by three principles for future decision-making.
An ever-evolving
digital language.
A tight online brand presence
for Adidas & their sub-brands like
Y-3, IVY PARK and Originals,
bringing them together with
one unified look & feel.
_
An ever-evolving
digital language.
A tight online brand
presence for Adidas
& their sub-brands like
Y-3, IVY PARK, GUCCI,
and Originals, bringing
them together with one
unified look & feel.
_
An ever-evolving
digital language.
A tight online brand
presence for Adidas
& their sub-brands like
Y-3, IVY PARK, GUCCI,
and Originals, bringing
them together with one unified look & feel.
_
I would love to share more over a call,
and deep dive into each case study,
dissecting the process,strategies employed,
and the results achieved.
…
I would love to share more over a call,
and deep dive into each case study,
dissecting the process,strategies employed,
and the results achieved.
…
I would love to share more over a call,
and deep dive into each case study, dissecting the process,strategies employed, and the results
achieved.
…