A creative partnership across

disciplines and verticals.

APPLE /


ROLE_ CREATIVE DIRECTOR

partnership across disciplines and verticals

In partnership with Apple, In spite of the constraints posed by nondisclosure agreements (NDAs), the experience of leading and collaborating with digital and innovation teams at Apple has been profoundly enriching. It has allowed me to push the boundaries

of creativity, blending art and technology to forge

user experiences that are not only intuitive but also immersive.


My tenure here, guiding projects from ideation through to execution, has underscored the importance of a cohesive strategy that encompasses digital product design, user experience enhancement, and the seamless integration of digital brand identity across various platforms and disciplines.

Adidas mobile screens

User experience across devices.
Product & services strategy.
Ideation & future vision.

Visual & Motion language.

Digital brand identity System.
Interactive Spaces.
Digital Product Design.
Campaign Design.

THE WORK

The work

User experience.
strategy.
Ideation & future vision.

Campaign Design.

brand identity System.
Interactive Spaces.
Digital Product Design.
Visual & Motion language.

THE WORK

Leading and collaborating

with digital and innovation

teams at Apple has been profoundly enriching.


It has allowed me to push the boundaries of creativity, blending art and technology to forge user experiences that are not only intuitive but also immersive.


THE WORK

partnership across disciplines and verticals

In partnership with Apple, In spite of the constraints posed

by nondisclosure agreements (NDAs), the experience of leading and collaborating with digital and innovation teams at Apple

has been profoundly enriching. It has allowed me to push the boundaries of creativity, blending art and technology to forge

user experiences that are not only intuitive but also immersive.


My tenure here, guiding projects from ideation through

to execution, has underscored the importance of a cohesive

strategy that encompasses digital product design, user

experience enhancement, and the seamless integration

of digital brand identity across various platforms

and disciplines.

CRAFTING SEAMLESS APPLE EXPERIENCES


I worked with Apple to craft visually striking app and web experiences, ensuring fluid transitions and precise details for a seamless blend of aesthetics and technical excellence.

CRAFTING SEAMLESS

APPLE EXPERIENCES

I worked with Apple to craft

visually striking app and web experiences, ensuring fluid

transitions & precise detail

for a seamless blend of

aesthetics and technical

excellence.

Our interdisciplinary partnership allows for a unique fusion of ideas and perspectives, driving forward projects that redefine the boundaries of what technology can achieve and how it impacts the consumer experience.

Our interdisciplinary partnership

allows for a unique fusion of ideas

& perspectives, driving forward

projects that redefine the

boundaries of what technology

can achieve and how it impacts

the consumer experience.

AWARD-WINNING EXPERIENCES
ACROSS DEVICES

We helped shape one of the most acclaimed experiences
on a home entertainment hub, the Apple TV app, designed
to seamlessly deliver award-winning content across
devices—from Apple TV to iPhone and more—earning

a prestigious Webby Award.

AWARD-WINNING EXPERIENCES
ACROSS DEVICES

We helped shape one of the most acclaimed
experiences on a home entertainment hub, the Apple TV app,
designed to seamlessly deliver award-winning content across
devices—from Apple TV to iPhone and more—earning
a prestigious Webby Award.



And we helped shape one of the most acclaimed
experiences on a home entertainment hub, the Apple TV app,
earning a prestigious Webby Award.

AND WE PUSHED THE BOUNDARIES OF AI


From core behaviors, interaction models, and visualizations to the motion language, we were there to bring cutting-edge

AI technology to life. Our approach combined seamless integration and intuitive design, pushing the boundaries

of what’s possible in the AI landscape.

Our interdisciplinary partnership allows for a unique fusion of ideas and perspectives, driving forward projects that redefine the boundaries of what technology can achieve and how it impacts the consumer experience.

AND WE PUSHED

THE BOUNDARIES OF AI

From core behaviors, interaction

models, and visualizations to the

motion language, we were there to

bring cutting-edge AI technology

to life. Our approach combined

seamless integration and intuitive

design, pushing the boundaries of

what’s possible in the AI landscape.

AWARD-WINNING EXPERIENCES
ACROSS DEVICES

Apple TV app, designed
to seamlessly deliver award-winning content across
devices—from Apple TV to iPhone and more—earning a prestigious Webby Award.

AND WE PUSHED THE BOUNDARIES OF AI


From core behaviors, interaction models, and visualizations to the motion language, we were there to bring cutting-edge

AI technology to life. Our approach combined seamless integration and intuitive design, pushing the boundaries

of what’s possible in the AI landscape.

IVYPARK 2020

CONNECT

I would love to share more over a call,
my experience and deep dive into each case study,
dissecting the process, strategies employed,
and the results achieved.



I would love to share more over a call,
my experience and deep dive into each case study,
dissecting the process,strategies employed,
and the results achieved.

I would love to share more over a call, my experience and deep dive into each case study, dissecting the process,strategies employed,
and the results achieved.

A creative partnership across

disciplines and verticals.


ROLE_ CREATIVE DIRECTOR

APPLE /